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We have completed the introductory part of making mobile media work 101.
The second-half of making mobile media work gets into the core issues that brand and marketing organisations face.
This course has been structured around the 10 key issues that need to be managed in order make a mobile marketing campaign effective.
Each of the topics below will be comprehensively covered:
Each section will have a technical overview that provides structured thought process on the issue at hand as well as a practical case study. It gives you a key insight into what the challenges and how to manage the challenge more effectively.
An industry expert will look at the specific challenges and give to the insights on how to manage and apply the topic that we’re looking at.
We will let you know as soon as they are ready so please sign up for the update on the right hand side.
The 10 Big Issues (and the scheduled release dates)
Week 1: How big is Mobile?
Week 2: How relevant is mobile to my market?
Week 3: How do I integrate Mobile to my strategy?
Week 4: How do I measure Mobile?
Week 5: How do I measure ROI?
Week 6: How do I qualify the ‘experts’?
Week 7: How does one hold the experts accountable?
Week 8: What terminologies are used?
Week 9: What Mobile Tools should I be using and when?
In our final Introductory podcast we look at how integrate your mobile marketing into the broader marketing strategy, and how to make sure it’s relevant to your customer. We also have a very close look at why customer experience is such a critical component of your mobile media strategy.
As usual, you can find podcast below with the explanatory slides. You prefer to download it just click this link. To see what is coming up over the next 10 weeks just click here.
To see a larger version of each picture, just click on the picture.
Many brands are having a hard time integrating the different media platforms. This challenge is two fold:
On the one hand, there has been a major shift in how buying decisions are made
And on the other hand technology has evolved at such a rapid pace that it is redefining how we communicate
In this podcast we look at the fracturing of the communication channel and the implications this has for marketers. We also look at the foundation of how to integrate these channels into one stream.
You can also download the podcast. It is in MP3 format and is about 10 mgs.
Here are the slides we discussed in the broadcast to give you a visual picture of what we talking about:
Fractured Communication Channel
Click picture to make it bigger
Integrated Communication Channel
Click picture to make it bigger
For more information on this topic, you can see a post I wrote on my blog Raving Fans here.
Here it is. Our first podcast where Brett and myself look at the scope of mobile media and the why it is so important to get it right.Some of the things that chat about include:
What mobile media really is
Why mobile media is really important for your brand to
The role mobile media plays in your customer decision making process
How mobile media can destroy years and billions of dollars in traditional advertising in 30 seconds
How it has evolved and what some of the big players are doing
If you have any questions or need any feedback please drop it into the comments below.
You can also download the podcast. It is mp3 format and is about 8 mgs.
When Big Brands find themselves advertises on mobile adult sites you know there is a knowledge problem in the brand and marketing community.
One would assume they don’t employ fools to spend their marketing millions? Rather they do not understand how this radically new and evolving marketing tool works.
